info@theflowersvalley.com
(707) 893-9581
1170 Burnett Ave, Concord CA
Suite E
Mon – Thu: 10 AM - 6 PM
Fri: 10 AM - 5 PM
Sat: 10 AM - 3 PM
Sun: Closed
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Privacy policy
Privacy Policy
Last updated: June 8, 2026
Flowers Valley LLC operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Flowers Valley LLC is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Our Terms of Service are available here: https://flowersvalley.com/policies/terms-of-service
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact and recipient details, including your full name, billing address, shipping address, phone number, and email address. When you send gifts or place orders on someone else’s behalf, we also collect the recipient’s first and last name and their contact details, including delivery address, phone number, email address, delivery instructions, and other information necessary to complete the delivery.
Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions. For delivery orders, transaction information may also include order number, items ordered, delivery date, delivery address, delivery instructions, and information needed to route or complete the delivery.
Loyalty program and demographic information, such as date of birth and membership or tier details if you participate in our loyalty program.
Delivery and special-event information, including requested delivery dates, delivery windows, delivery address, delivery instructions, recipient availability, and other important dates, such as birthdays, anniversaries or other occasions, that you provide so we can complete deliveries, send delivery reminders, and send special offers or promotions.
Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Messaging and consent information (SMS/RCS), including your phone number, opt-in or opt-out status, messaging preferences, the type of messaging (SMS or RCS) you consented to receive, the language you used to opt in, and the time and date you provided your consent. We maintain this consent information in a user database to comply with laws such as the Telephone Consumer Protection Act and CTIA guidelines. Because Rich Communication Services (RCS) and SMS share many rules, we update our policies and opt-in language to reference RCS along with SMS. For SMS/RCS messaging support, customers may text HELP to +1 (877) 837-2903, and customers may opt out by texting STOP to +1 (877) 837-2903.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, place an order, provide recipient or delivery information, participate in our loyalty program, provide special dates for reminders, opt in to SMS/RCS messaging, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties, such as loyalty program vendors, messaging platforms, delivery management platforms, third-party delivery providers, or social media networks you use to engage with us.
California Notice at Collection and Retention
California law requires that we provide a notice at or before the point of collection that lists the categories of personal information we collect, the purposes for which they are used, whether they are “sold” or “shared” as those terms are defined under California privacy law, and how long we intend to retain each category.
We do not sell your personal information in exchange for money. However, we may share certain categories of personal information with marketing and advertising partners for cross-context behavioral advertising. You can opt out of this sharing by contacting us using the methods provided below. If we make a “Do Not Sell or Share My Personal Information” link available through our website or customer privacy settings, you may also use that link to submit your request.
The following summary applies to the categories of personal information described above:
Contact and recipient details: used to fulfill orders, arrange shipping and delivery, verify your identity, administer your account, provide customer support, and send marketing communications. We share this information with service providers such as payment processors, fulfillment vendors, delivery management platforms, courier and local delivery providers, shipping carriers, and marketing partners to process transactions, complete deliveries, and deliver relevant offers. For delivery purposes, this may include sharing the recipient’s first name, order number, items ordered, delivery address, delivery instructions, and recipient phone number with delivery management platforms and third-party delivery providers, such as Zapiet, Shipday, Uber, DoorDash, Roadie, DeliverThat, UniHop, Speedster, or similar providers. We do not sell this information in exchange for money. We retain contact information for as long as you maintain an account with us or as necessary to provide the Services, comply with legal obligations, and resolve disputes.
Financial information: used only to process payments and detect fraud. We do not sell or share financial information for marketing purposes. We retain payment information only as long as necessary to complete transactions and satisfy legal, tax and accounting obligations.
Account information: used to authenticate your identity, maintain your profile and facilitate your use of the Services. We share account information with service providers for account management; we do not sell it. We retain account information while your account is active and as required by law.
Transaction information: used to fulfill orders, process returns and exchanges, coordinate shipping and delivery, and provide personalized recommendations. We share transaction details with service providers, delivery management platforms, courier and local delivery providers, and marketing partners to facilitate the Services and provide targeted offers. For delivery orders, this may include sharing limited order details, such as order number, items ordered, delivery address, delivery instructions, and recipient phone number, solely as necessary to complete delivery. We do not sell transaction information in exchange for money. We retain transaction records for as long as necessary to provide our Services, comply with tax and accounting requirements, and resolve disputes.
Loyalty program and demographic information: used to operate our loyalty program and provide rewards, discounts and promotional offers. We may share this information with our loyalty program provider for program administration; we do not sell it. We retain loyalty and demographic data while you participate in the program and for as long as necessary to administer rewards and meet our legal obligations.
Delivery and special-event information: used to schedule deliveries, coordinate delivery routing, send reminders and offers related to important dates, and personalize your experience. We share delivery and special-event information with service providers, delivery management platforms, courier and local delivery providers, messaging providers, and marketing partners to complete deliveries and deliver messages and offers. Delivery-related information may be shared with providers such as Zapiet, Shipday, Uber, DoorDash, Roadie, DeliverThat, UniHop, Speedster, or similar providers. We do not sell this information in exchange for money. We retain delivery and special-event data until the relevant event has passed and for as long as necessary to provide follow-up services, resolve delivery issues, and comply with legal obligations.
Communications: used to respond to inquiries, provide customer support and maintain our business relationship. We share communication details with customer support providers; we do not sell them. We retain communications for as long as necessary to respond to your requests and as required for our records.
Device and usage information: used to secure our Services, improve performance, prevent fraud and personalize our content and advertising. We share device and usage data with analytics and advertising partners to analyze trends and show you relevant ads; this sharing may be considered a “sale” or “sharing” under California law. We retain device and usage data as long as necessary for analytics and to improve the Services.
Messaging and consent information: used to manage and honor your SMS/RCS messaging preferences, send SMS/RCS messages you have consented to receive, respond to HELP and STOP requests, and maintain records of consent and opt-out requests. We share this information with our messaging providers, including Klaviyo, to send and track SMS/RCS messages. We do not sell SMS/RCS opt-in consent or phone numbers. We retain consent records until you withdraw your consent or as required by law. Customers may text HELP to +1 (877) 837-2903 for SMS/RCS messaging help and may opt out by texting STOP to +1 (877) 837-2903.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, including to deliver gifts to recipients, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping and delivery, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases and sending timely reminders based on delivery dates or other important dates you provide. This includes sharing necessary order and delivery information with delivery management platforms and third-party delivery providers so they can pick up, route, and deliver your order.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, postal mail, or by SMS or RCS text message, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. This may include sending birthday offers, seasonal promotions or important-date reminders when you have provided us with date information. If you opt in to SMS/RCS messaging, we may send messages through our messaging provider, including Klaviyo. You may text STOP to +1 (877) 837-2903 to opt out of SMS/RCS messages or text HELP to +1 (877) 837-2903 for help.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. This includes sending transactional updates, order confirmations and delivery notifications by email, SMS or RCS, coordinating delivery communications where necessary, and responding to your inquiries.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, delivery management, courier and local delivery services, loyalty program management, SMS/RCS messaging, and telecommunications services. For flower delivery orders, we may share only the information necessary to complete the delivery with delivery management platforms and third-party delivery providers, such as Zapiet, Shipday, Uber, DoorDash, Roadie, DeliverThat, UniHop, Speedster, or similar providers. This information may include the recipient’s first name, order number, items ordered, delivery address, delivery instructions, and recipient phone number.
With messaging providers, including Klaviyo, to operate our SMS/RCS messaging program, send marketing and transactional text messages where permitted, manage opt-in and opt-out preferences, process STOP and HELP requests, and maintain consent records. We do not sell, rent, or share SMS/RCS opt-in consent or phone numbers with third parties for their own marketing purposes.
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship or deliver products, deliver gifts to recipients, or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, including to respond to subpoenas, search warrants and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Notice of Financial Incentive (Loyalty Program)
We may offer promotions, discounts or a loyalty/rewards program, for example, through our service provider Appstle, that provide you with coupons, points or other benefits. When you opt into such an offer or program, we collect personal information from you, such as your name, contact details, purchase history, date of birth and communications preferences, to administer the program and provide the benefits. These promotions and programs may be considered “financial incentives” under California law. We offer the incentives because we value your personal information and wish to reward your loyalty. In determining the value of your personal information to our business, we consider the expenses associated with providing discounts and rewards, the revenue generated from participant purchases, and the value of aggregated data. Participation is voluntary; you must opt in, for example, by signing up for our loyalty program or providing your email in exchange for a discount code, and you may withdraw at any time by contacting us. If you withdraw, we will remove you from the program and you will lose any accumulated points or benefits. The price or service differences offered through our promotions or loyalty program are reasonably related to the value of the personal information we collect. Additional program terms may apply and will be presented at the time you enroll.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link: https://privacy.shopify.com/en.
Do Not Sell or Share My Personal Information; Global Privacy Control; Limit Use of Sensitive Personal Information
We do not sell your personal information in exchange for money. However, we may share certain categories of personal information, such as contact details, device information and usage information, with marketing and advertising partners so that they can show you relevant ads. This kind of sharing may constitute a “sale” or “sharing” under California privacy law. California residents have the right to opt out of the sale or sharing of their personal information.
You can exercise this right by contacting us using the methods provided below. If we make a “Do Not Sell or Share My Personal Information” link available through our website or customer privacy settings, you may also use that link to submit your request.
We recognize and honor browser-based opt-out signals such as the Global Privacy Control (GPC). If your browser or plug-in sends a GPC signal, we will treat it as a valid request to opt out of the sale or sharing of your personal information. You can learn more about enabling GPC by visiting https://globalprivacycontrol.org.
We do not use or disclose sensitive personal information, such as social security numbers, account log-in credentials, financial account numbers, precise geolocation, or health information, to infer characteristics about you or for any purpose unrelated to providing the Services. If we collect sensitive personal information for necessary business purposes, for example, to process payments or verify your identity, California residents have the right to direct us to limit our use and disclosure of that information to those purposes. To exercise this right, please contact us using the methods provided below.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes, and to enforce other applicable contracts and policies. When we no longer need personal information, we will delete or anonymize it. For details about the retention periods applicable to each category of personal information, please refer to the California Notice at Collection and Retention above.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising.”
Right to Limit Use of Sensitive Personal Information. If you are a California resident and we collect sensitive personal information about you, you may have a right to direct us to limit our use and disclosure of that information to certain business purposes.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Managing Text Message Preferences. If you opt in to receive SMS or RCS text messages from us, you may opt out at any time by replying STOP or using any other opt-out method described in the message. You may also text STOP to +1 (877) 837-2903 to opt out of SMS/RCS messages, or text HELP to +1 (877) 837-2903 for help with our SMS/RCS messaging program. We will honor opt-out requests consistent with applicable laws and guidelines.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights regarding your personal information. These rights include the right to know what personal information we collect, the right to delete or correct inaccurate personal information, the right to opt out of the sale or sharing of your personal information, the right to limit the use and disclosure of sensitive personal information, the right to non-discrimination for exercising these rights, and the right to receive your information in a portable format. You can exercise these rights by contacting us via the methods listed in the “Contact” section below. California residents may also designate an authorized agent to make requests on their behalf; please have your agent provide proof of authorization when submitting the request.
California’s “Shine the Light” law (Civil Code § 1798.83) allows California residents to request, once per year and free of charge, information about our disclosure of certain categories of personal information to third parties for their direct marketing purposes. To make such a request, please email us at shop@theflowersvalley.com with “California Privacy Rights Request” in the subject line or write to us at the address below. We will provide either (a) a list of the categories of personal information disclosed and the names and addresses of the third parties that received the information, or (b) a statement that we do not share personal information for direct marketing purposes.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call us at +1 (707) 893-9581, email us at shop@theflowersvalley.com, or contact us at:
Flowers Valley LLC
1170 Burnett Ave, Suite E
Concord, CA 94520
United States